What is it?
- It’s more precise: We improved the measurement technology.
- It’s been thoroughly proven: The most extensively validated research in Wiley’s history.
- It provides a superior user experience: Increased personalisation results in a more satisfying participant experience.
If someone has a high-i style but their assessment results also indicate that they prioritise Accuracy (typically a C priority), they’ll be able to see this additional priority reflected in their profile. Using adaptive testing, respondents can have three, four, or even five priorities. This is a level of precision we simply couldn’t capture before. And it’s this precision in measurement and increased personalisation in reporting that equals a better participant experience. Or, as one high-I who prioritises Accuracy said during beta testing, “I feel validated”.