The Selfish Team

Last Updated January 2006

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An Introduction

The fundamental idea of The Selfish Team is that teams - however they are constituted - are primarily driven by the emotions and needs of the individuals in the team.  My assertion is that teams function most successfully by recognising and using the emotion of selfishness.  I believe that human beings will co-operate with each other if co-operation satisfies a personal objective.

The Selfish Team model recognises that, under pressure, our emotions take over in immediate, powerful and intensely subjective ways.  We tend to act first and think afterwards.  In our struggle to work rationally and intelligently, our emotions repeatedly make themselves known and it is this that makes us human.  This is the challenge of working with other people but if understood and harnessed, it is this emotional intelligence that helps us accept and value the importance of all styles in a team.

The Selfish Team is not a simple solution to the challenge of teamwork. It requires long-term commitment and an investment in behavioural awareness and role-modelling.  The success of The Selfish Team should be measured just like any other business investment, i.e. by assessing its impact on the achievement of the organisation’s strategy and objectives.  We are now launching The Selfish Team programme containing modules and tools for implementing the process described in the book.  If you would like an e-brochure, click here.

- Tony Reid

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