International Training & Development Associates

Helping people and organisations change their futures

About US

ITDA was founded in the UK in 1989 and quickly established itself as a provider of innovative ways to identify, analyse and support professional behaviour.

Understanding how differing human characteristics and personality traits affect leadership roles, teamwork and communication has allowed our clients to benefit from personal growth, stonger teams and, ultimately, increased efficiency and productivity for their organisations.

In 1991, ITDA became the first authorised UK representative for DiSC Assessments and became part of Wiley Learning Soutions‘ global network for professional productivity.

For over 35 years, ITDA has built a portfolio of clients across the UK and Ireland, and supported those with overseas offices by travelling across the world.

Our PurpoSe

Our goal is to share our knowledge, expertise and experience to make a difference in the lives of the people we work with, providing cost-effective solutions for efficiency, productivity and business growth.

We guide clients along a fast and effective path to self-awareness, helping them to build better relationships and develop stronger communication and leadership skills.

Whether clients choose to visit us at our training centre in the city of Portsmouth on the South Coast, or prefer us to visit for onsite sessions, our purpose is to listen, identify needs and provide personalised, lasting solutions.

Meeting Challenges

With the evolution of workplace environments, the changing nature of collaborative working and the breath-taking speed of change across all sectors, there has never been a more crucial time for an organiation’s staff to be engaged, feel a common sense of purpose and have mutual trust and understanding.
Beyond the negative commentary, the attention-grabbing headlines and the ‘click bait’ that preys on fear of the unknown, we believe that this really is ‘The Golden Age of Teamwork’, and organisations that can pull the positives from the ongoing workplace revolution whilst retaining their values and looking after their staff will continue to rise.

Meet the Team

Headshot of Penny Reid

After a 20 year career in senior management for the Royal Mail, as Head of Finance and then then Head of Personnel & Industrial Relations, Penny had gained a clear understanding of the importance of behaviour within both a large, complex organisation and the individuals and teams within it. She founded ITDA to help other organisations and businesses support their teams, and soon found DiSC Assessments to be the perfect vehicle to champion her professional beliefs. With over 35 years’ experience, Penny is a certified trainer and authorised partner of Everything DiSC and The Five Behaviors.

Jan brings personality, warmth and genuine care to her client-focused role at ITDA. Always approachable and good humoured, Jan is motivated with a strong desire to support and do her best for others. She is an exceptional problem-solver and always available to answer questions and offer solutions. Collaborative, constructive and responsible, we couldn’t wish for a better person to look after the clients of ITDA.

Headshot of Jan
Headshot of James

After studying law and then computer sciences, James worked for Microsoft and Apple before co-founding a telecoms consultancy that helped a London cable company fulfil a milestone contract. His next move was to the music business, promoting events for renowned brands including Bacardi, Sony Playstation and Xfm, and bookings to DJ for the biggest music festivals across the UK, including Glastonbury, Reading, V and the Isle of Wight. The common thread throughout has been his love of engaging with a variety of people, understanding individual situations and objectives, and problem-solving with an intense attention to detail, all of which he now credits for his success at ITDA.

The boardroom at Gatcombe House

Get in touch

Find out how we could help you, your teams and your organisation

Call us, send us an email or fill in the form.

+44 (0)800 677 1174